Fat Cat Co Identity Package

Fat Cat Logo Designs

Logo Design 1

Logo Design 2

Logo Design 3

Logo Design 4

Logo Design 5

Magazine cover

Logo, Branding, and Identity

Brand:

• The perceived emotional corporate image as a whole, it is the reputation both claimed and perceived

Branding:

• An organizations brand of branding is their public image
• A designer can create the framework for a brand, colors, fonts, artwork, style, but the audience completes the brand through an emotional reaction with it

Example: 

• Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes
• When people use the products they connect to the brand emotionally

Identity:

• Corporate identity is comprised of the visual aspects that form the brand
• Close attention is paid to executing a consistent experience for the viewer

Identity Design:

• The corporate identity that includes strict usage of colors, font families, graphic elements, and other guidelines, usually detailed in a corporate identity guide
• The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging, etc

Logo:

• A logo is for identification
• A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon

Logo design:

• Using line quality and graphic style

Vector Art:

• We create logo's as vector art because it is flexible, powerful, and easily edited, this is important when clients want to make changes
• Vector are can be scaled up infinitely without losing quality

Pencil to Vector:

• Creating a logo design requires many phases
• Many meetings and review sessions are required to arrive at a design that works
• Converting a simple pencil sketch to vector art requires establishing graphic style, color, line, shape, and typography

Final Art, Graphic Style:

• Decide what your "graphic style" will be
• Will it be bold, cute and simple?
• Will it be sleek, technical and sedate?
• Will it be cartoony, fun, and cool?
• Will it be high tech and 3D?
• Choose what fits your concept and market

Final Art, Line Quality:

• Line quality refers to the smoothness and precise nature of your lines
• We use the pen tool to create smooth perfect lines

Final Art, Line Shape:

• If you have line art in your logo your line shape is important
• Try a custom art brush from the brush library in Al for an artistic look to your line

Color Matters:

• Use colors that are appropriate for your design

Logo Design Rules:

• Describable
• Effective without color
• Memorable
• Scalable

Style 1:

• Typeface focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms

Style 2:

• Mixing typefaces. This style uses 2 different type faces to create a logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style

Style 3:

• typeface plus a graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract

Style 4:

• Typeface plus shapes/symbols. An even balance between art and typography is achieved in this style

Style 5:

• Graphic focused design. In this design, the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role

Portfolio Cover

Sun Crisps cereal box

Sun Crisps Cereal

Resume

How to write a great resume

What to have in your ROP portfolio:

• Three or more of your best work samples and written explanation of each piece
• Letter of introduction
• Resume
• List of References
• Letter of Recommendation

Job Seekers trifecta:

• A solid well written and well designed resume
• An equally well crafted list of positive references
• A flawless handwritten job application

Your resume should have:

• Who you are and how you can be contacted
• Your job objective
• Your level of education
• Your work history or experience
• Your special skills and abilities

Edit and refine your resume

• Take time to write
• No typo's, use spellcheck
• No mistakes, look for double words, grammar words
• No misleading information
• Format your text for easy reading and searching

Resume writing tips:

• List most recent job experience first
• List most important skills first
• Leave out the obvious
• Avoid negativity
• Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
• Don't have a degree or diploma? State your estimated date for completion
• Proofread! Ask at least 3 people to read your resume to find mistakes

ROP portfolio handbook:

• Contains tips and guides for all aspects of your portfolio
• Has two sample resumes and a resume template
• ROP PORTFOLIO HANDBOOK

How to get started:

• Find a program to write to write your resume with, such as word, google docs, or pages
• Think of what you ideal job might be this summer or in the future, align you resume info and objectives to that job
• Use the resume template in the ROP portfolio handbook and list all your important details

adventure time poster

Color Palette

Examples of Helvetica in Santa Cruz

Abbie

Helvetica Movie Writing Assignment

Helvetica originates from Amsterdam, Switzerland.
The original name for Helvetica is the latin name for Switzerland.
Helvetica was created in 1957.
Helvetica made swiss design popular worldwide.
In the film, they discussed expressing personal style, rational style, and grunge typography.
"Just because something is legible does't mean it communicates."-David Carson

David Carson:
http://www.aiga.org/medalist-david-carson/
David Carson is an american graphic designer, art director, and surfer. He graduated from San Diego State University with a bachelor of arts in sociology. He was introduced to graphic design at Arizona State University when he took a two week graphics course. He is best known for his innovative magazine design, and use of experimental typography.

Michael C. Place:

http://www.creativebloq.com/computer-arts/michael-c-place-6108836

MIchael C. Place enjoyed painting as a kid, and mainly painted heavy metal band logos and records on sleeves of denim or leather jackets for people at school. He studied graphic design at Newcastle College, and left early to follow his dream of designing record sleeves.

Manuel Krebs:

http://www.swissdesignawards.ch/grandprix/2011/norm/index.html?lang=en

Manuel Krebs graduated from the School for Design in Biel, and is known for his systematic and skilled approach to typography, and has developed a number of fonts that are used today in a variety of information media. He designed a catalogue for the most beautiful swiss book with Dimitri Bruni.

Dimitri Bruni:

https://www.typotheque.com/articles/typeface_as_programme_dimitri_bruni

Dimitri Bruni graduated from the School for Design in Biel, and is known for the cologne airport, which is an influential project for typography. His work is known to be strict and rigorous with strong modernist features, but also with references to postmodernism. Norm is the name for Dimitri Bruni's and Manuel Kreb's graphic design team, which is best known for their typography.

pug typeface

Sugar Skull

Color Wheel

   Color Wheel

 Complementary

Split Complementary

Analagous

Quadrilateral

Jaden Smith Alien

Sister playing piano

mutant giant spider dog gif

Stick Figure Gif

Bouncing Ball Gif

Difference Between Different File Formats

The best quality file format for the trees picture was JPEG High, and the worst quality file format was the GIF Restrictive.

The best quality file format for the circle picture was PNG-24, and the worst quality file format was the GIF Restrictive.

For the circle, the PNG-8 128 dithered has the best balance of quality and file size since it has good quality and a low file size.

For the trees, the PNG-8 128 dithered was the best balance of quality and file size since the quality is somewhat better than the other file formats, and the file size is smaller than most of them.

Using Different File Formats

First image using photoshop

Practice with layers 

Iroh line art

Tracing shapes

Box to car land rover

Pixel Mario