Brand:
- The perceived emotional corporate image as a whole, it is the reputation both claimed and perceived
Branding:
- An organizations brand of branding is their public image
- A designer can create the framework for a brand, colors, fonts, artwork, style, but the audience completes the brand through an emotional reaction with it
Example:
- Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes
- When people use the products they connect to the brand emotionally
Identity:
- Corporate identity is comprised of the visual aspects that form the brand
- Close attention is paid to executing a consistent experience for the viewer
Identity Design:
- The corporate identity that includes strict usage of colors, font families, graphic elements, and other guidelines, usually detailed in a corporate identity guide
- The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging, etc
Logo:
- A logo is for identification
- A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon
Logo design:
- Using line quality and graphic style
Vector Art:
- We create logo's as vector art because it is flexible, powerful, and easily edited, this is important when clients want to make changes
- Vector are can be scaled up infinitely without losing quality
Pencil to Vector:
- Creating a logo design requires many phases
- Many meetings and review sessions are required to arrive at a design that works
- Converting a simple pencil sketch to vector art requires establishing graphic style, color, line, shape, and typography
Final Art, Graphic Style:
- Decide what your "graphic style" will be
- Will it be bold, cute and simple?
- Will it be sleek, technical and sedate?
- Will it be cartoony, fun, and cool?
- Will it be high tech and 3D?
- Choose what fits your concept and market
Final Art, Line Quality:
- Line quality refers to the smoothness and precise nature of your lines
- We use the pen tool to create smooth perfect lines
Final Art, Line Shape:
- If you have line art in your logo your line shape is important
- Try a custom art brush from the brush library in Al for an artistic look to your line
Color Matters:
- Use colors that are appropriate for your design
Logo Design Rules:
- Describable
- Effective without color
- Memorable
- Scalable
Style 1:
- Typeface focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms
Style 2:
- Mixing typefaces. This style uses 2 different type faces to create a logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style
Style 3:
- typeface plus a graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract
Style 4:
- Typeface plus shapes/symbols. An even balance between art and typography is achieved in this style
Style 5:
- Graphic focused design. In this design, the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role
How to write a great resume
What to have in your ROP portfolio:
- Three or more of your best work samples and written explanation of each piece
- Letter of introduction
- Resume
- List of References
- Letter of Recommendation
Job Seekers trifecta:
- A solid well written and well designed resume
- An equally well crafted list of positive references
- A flawless handwritten job application
Your resume should have:
- Who you are and how you can be contacted
- Your job objective
- Your level of education
- Your work history or experience
- Your special skills and abilities
Edit and refine your resume
- Take time to write
- No typo's, use spellcheck
- No mistakes, look for double words, grammar words
- No misleading information
- Format your text for easy reading and searching
Resume writing tips:
- List most recent job experience first
- List most important skills first
- Leave out the obvious
- Avoid negativity
- Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
- Don't have a degree or diploma? State your estimated date for completion
- Proofread! Ask at least 3 people to read your resume to find mistakes
ROP portfolio handbook:
- Contains tips and guides for all aspects of your portfolio
- Has two sample resumes and a resume template
- ROP PORTFOLIO HANDBOOK
How to get started:
- Find a program to write to write your resume with, such as word, google docs, or pages
- Think of what you ideal job might be this summer or in the future, align you resume info and objectives to that job
- Use the resume template in the ROP portfolio handbook and list all your important details
